This is Not the End book

This laser-cut, hand-bound book elicits curiosity in its repetition, as the user flips through the pages, peeling away the layers of paper that create a mesmerizing hole, forming the words, THIS IS NOT THE END. After this experience of existential questioning, the user reaches the last page, which reads, THIS IS THE END. This piece won the University of the Arts Print Services Award in 2016.