Unseen Water public awareness campaign

Developed to bring awareness to the hidden consumption of water that lies in the production of food, clothing, and other goods, this project began with a poster series. Posters were placed on crowded bulletin boards and used a quiet aesthetic to grab the attention of passersby, then enlighten them on the impact of their purchases on our fragile water situation. A QR code on each poster directed viewers to the unseen water website, where they could read more about the issue of water waste and download PDFs of the posters they had seen.